Signals explained

What's in a signal and what is it used for

Table of contents

What is a signal?

A signal is an interaction that happened and was recorded during the sales cycle with a prospect or an existing customer.

Signals are tracked in the tools that your marketing, sales, and customer success teams use and are shared with Klearly, most often through an API.

What makes a signal?

Signals are defined by their direction, source, type, topic, and date. Let's get into what all of that means.


Signal direction can be outbound or inbound.

Outbound signals are the activity your team has with prospects or customers, such as an email, ad, or event.

Inbound signals are responses that prospects take on the content you create and share, such as an order, download, or click.


A signal source is the team that originates or is responsible for that signal activity.

Signal source can be Sales or Marketing.


The signal type shares the outbound activity (e.g., a call) or inbound response (e.g., an order).

Some signals have additional detail or context regarding a signal's type (e.g., a renewal order).

Ads, Assessments, Booth, Emails, Evaluation, Events, Calls, Trials, Videos, Virtual Events, Webinars, White papers, etc.


Sometimes a signal has a subject matter. If so, that's the signal topic. The signal topic can be general (e.g., product line) or specific (e.g., product type).


The date of the signal is based on when the activity is logged. Klearly recognizes that date as when the signal occurred.

How does Klearly use signals?

Klearly considers different kinds of signals when determining the predictions and recommendations for your accounts.

We use signal data to create a machine learning model that works best for your company's outcomes.

The list of signals will be different based on the activities your team takes. The labels for your signal types and topics can be customized. If you think a better name could be used, reach out to Klearly.