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Klearly Strengthens Leadership Team With the Addition of Matt Webbink as Chief Product Officer

Former 18 year veteran of global tech powerhouse Red Hat, to lead Klearly's product strategy and development

Durham, NC - March 26, 2020 - Klearly, the intelligent revenue operations platform, today announced the addition of top technology marketing operations executive Matt Webbink to its executive team. Matt will join Klearly as Chief Product Officer and oversee the company's product strategy, roadmap, and Voice of the Customer program. Webbink’s appointment comes on the heels of Klearly’s announcement of its $1.5 million round of seed funding

Prior to joining Klearly, Webbink spent 18 years at Red Hat, the top provider of open source solutions, which was recently acquired by IBM for $34 billion. During his time at Red Hat, Webbink developed and led the expansion of the company’s marketing technology and analytics capabilities, empowering his team of marketers with the tools and insights needed to efficiently and effectively do their jobs.

“Marketing teams have long had to defend their impact on key business outcomes, which hasn’t always been easy, nor highly valued by executive teams,” said Webbink. “I’m excited about joining Klearly because our technology is empowering marketing teams of any size to focus on those activities that will positively impact the business, while stopping those activities that won’t. Democratizing this analytics capability is a natural extension of my Red Hat experience, and I look forward to helping marketing teams put their best foot forward on a smarter path to business growth.” 

“Having led marketing operations for one of the most successful, global, B2B tech companies, Matt has significant, first-hand experience with how marketers need better, more actionable data to meet and exceed revenue targets and understand how they’re contributing to the business,” said Alex Krawchick, founder and CEO, Klearly. “We’re thrilled to have Matt on board as we grow the Klearly team, invest in our product, and expand our customer base. Matt’s knowledge of this marketplace is unparalleled and we’re looking forward to his continued contributions.”  

Klearly’s SaaS-based platform uses data science and machine learning to help marketing and sales teams quantify how their activities influence revenue, and provides actionable recommendations on future activities. Klearly’s platform helps marketing and sales leaders understand the ideal combinations of activities that will most significantly influence future growth.

About Klearly

Klearly is the revenue operations platform for B2B marketers who desire the smarter path to growth. Headquartered in Durham, NC, Klearly uses data science and machine learning to help marketing and sales teams understand how they’re contributing to the business and prioritize how to most effectively grow the business. Klearly’s SaaS platform identifies the ideal combinations of marketing and sales activities that will most significantly impact future growth. The result is a forward-thinking revenue function armed with the right data to be a more accountable contributor to business growth. Visit or for more information.

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