Revenue insights is a term that has taken on new meaning. Or rather, the term now lives up to its true meaning.
A few short years ago, when someone said revenue insights, it meant that someone, likely someone on the revenue team, was extracting good ideas from available data. A human, making sense of the data with their analysis.
Now revenue teams can not only collect data from multiple sources but also be given predictions — actual, forward-looking insights, into where their biggest opportunities are.
Achieving alignment of revenue teams and data
One of the biggest challenges revenue teams face is getting in alignment, which requires shared context and goals. When we say revenue teams, we mean the catch-all of marketing, sales, and customer success. They all have their separate tools and they all have different contexts and goals.
Rev leaders have known for years that bringing these departments into alignment is good for business. Sharing analysis and objectives can help drive success. But there has always been a disconnect between their data sources. They share reports with one another and help each other understand the meaning of the results.
But it’s only when they combine these disparate sources and find the patterns in their accounts across all of these disciplines that they can achieve proper clarity. And not merely clarity of the current state, but a window into the future.
The path to revenue insights
When all of this data is combined, it gives revenue leaders a complete picture of account activity. Getting there is a two-step process:
- Data aggregation — creating a single view of the customer
- Data activation — analyzing the patterns to provide clear recommendations
The first step has always been difficult and the second has historically been human-powered. In practice, both leave large knowledge gaps and still require a certain amount of guesswork. Align that data into a single hub however and you can close those gaps. And with that holistic view, with the help of machine learning tools, you can experience real-time recommendations.
Suddenly your revenue teams can have a lot more confidence about what your next moves are.
The case for revenue insights (embracing your available first-party data)
Third-party data is very useful and we’ve had a good run with it, haven’t we? We are now in an era where the availability of that data is shrinking. Luckily there are no threats to your first-party data. Instead, your first-party data represents a huge opportunity. You can invest confidently in better ways to collect, aggregate and analyze that data for years to come and make better sense of this than ever.
Using Klearly gives you clarity
Klearly helps you see all of your account data in one place. The revenue insights and recommendations you get from Klearly will help your revenue teams:
- Retain existing customers
- Grow share of wallet through cross- or up-selling
- Gain net new customers
It’s like a guidance system for your team. Whether it’s marketing, sales, or customer success, you can help remove doubt about who to target, what actions to take, and most importantly, why it matters.
Want to learn more about how to get started? Take a look at our ungated infographic with the path to get started below.
